February 28th, 2016
by Brian Walker, Greg Walker and Chance Browne
Another account that Dik Browne did for the Johnstone and Cushing art agency was a series of comic-strip format ads for Lipton Tea. These ran from 1949 to 1952 and often starred couples – Ned and Nancy, Charlie and Jane, Peggy and Phil – or colorful characters like The Suffering Senator, Hot-Tempered Hank and Diamond Don.
On his blog, “The Fabulous Fifties,” Dutch comics historian Ger Apeldoorn writes; “The Lipton Tea ads are a prime sample of what Johnstone and Cushing were good at, giving a friendly face to the product with ‘true to life’ stories and characters. In this case they were drawn by Dik Browne (with some possible help by Gill Fox who was often imitating Browne), so what’s not to like.”
Here is a link to more Lipton Tea ads by Dik Browne: http://allthingsger.blogspot.com/search?q=tea+total
The style that Dik Browne used to illustrate Hi and Lois, beginning in 1954, is evident in this early advertising work.
– Brian Walker
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