July 20th, 2015

King Features Makes an Announcement

by Mort Walker

After Beetle Bailey joined the army and the daily strip started to sell better, King Features was encouraged to launch a Sunday page. Here is the sales brochure from 1952.

King Features sales brochure, front side, 1952.

King Features sales brochure, back side, 1952.

This was scanned and restored by Bill Janocha and Neal Walker from the original brochure in our archives. It may be the only example in existence.

Check back next week to see the first Beetle Bailey Sunday page in full color.

– Brian Walker