July 20th, 2015
by Brian Walker, Greg Walker and Chance Browne
Here is a classic example of the “Better Words” series that ran from 1963 to 1966.
Hi and Lois Sunday page color proof, April 19, 1964.
In a blog post dated March 14, 2013, we chronicled how Mort Walker came up with this idea when his son, Greg, called the Empire State Building the “entire state building.” This comment led to the series, which showed examples of phrases kids invent that are more descriptive than the original terms. Readers were invited to send in their own “Better Words” and the response was initially overwhelming. The novelty eventually wore off and the series was discontinued.
– Brian Walker
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