March 22nd, 2011

Texting and Driving

by Jerry Scott & Jim Borgman

The hard working folks at AAA have taken notice of this weeks series about texting while driving. And even better, USA Today got in on the action and interviewed Jim and me for an article about it in today’s edition. Better than let me try to explain it, here’s what our indefatigable PR team has to say about it:

This week Zits touches on an issue that is on the rise and affects all of us. Whether you are driving behind the wheel of a car, riding a bike or walking across the street, people who text while driving are a danger to everyone. According to a recent study by the U.S. Department of Transportation, an alarming 30 percent of young adults under the age of 30 admit to texting and driving.

Zits may be the perfect vehicle to bring attention to the risks of texting while driving especially since Jeremy is a new driver. In an article that appears in today’s edition, USA Today is helping deliver the anti-texting message to a broader audience. Check it out here.

For the last year-and-a half, Zits strips have been a part of AAA’s StartSmart program, which helps families get through the crucial period when teens are learning to drive. An array of Zits comic strips of Jeremy learning how to drive are prominently featured on the StartSmart website (www.teendriving.AAA.com) and are part of StartSmart’s series of e-newsletters that focus on important topics related to teen driver safety and parental guidance.

This special series is Zits’ public service announcement to the masses. Read Zits responsibly and definitely don’t text about it while driving.

So go get a copy of USA Today! And hurry before my mom buys up all the copies.